Kevin lost in translation?

Is anyone else getting bombarded by Turkish Airlines ads featuring Kevin Costner? It's one of those weird 'Lost in Translation' famous-people-go-to-weird-places to make-a-lot-of-money scenarios, I think. Is it confined only to this part of the world?

The statement from Turkish Airlines says it all: they chosen Kev because he was a very good actor and that he was very famous and handsome. Nuff said.

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