It's not just about the surf and sand in this Sunshine Coast town, in Queensland.
Noosa is where the beautiful people gather to frolic on Main Beach, in between coffee, drinks and dinner on the pavement or by the window of the latest new restaurant; this scene's all about being seen, especially if you're fit, fabulous and tanned deep brown.
They'll be newly-arrived Melburnians lurking in the shadows in their southerner's black rags and milk-white skin.
Don't have a kaftan/surf board to fit the smart set? Look no further it'shot to shop Noosa...